Do not show NTP sponsored images if the user has exceeded the frequency caps

components/brave_ads/test/BUILD.gn

@@ -43,6 +43,7 @@ source_set("brave_ads_unit_tests") {
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/ad_serving/ad_targeting/models/behavioral/purchase_intent/purchase_intent_model_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/ad_serving/ad_targeting/models/contextual/text_classification/text_classification_model_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/ad_serving/inline_content_ads/inline_content_ad_serving_test.cc",
+    "//brave/vendor/bat-native-ads/src/bat/ads/internal/ad_serving/new_tab_page_ads/new_tab_page_ad_serving_test.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/ad_targeting/ad_targeting_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/ad_targeting/ad_targeting_user_model_builder_unittest_util.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/ad_targeting/ad_targeting_user_model_builder_unittest_util.h",
@@ -66,6 +67,8 @@ source_set("brave_ads_unit_tests") {
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/bundle/creative_ad_unittest_util.h",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/bundle/creative_inline_content_ad_unittest_util.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/bundle/creative_inline_content_ad_unittest_util.h",
+    "//brave/vendor/bat-native-ads/src/bat/ads/internal/bundle/creative_new_tab_page_ad_unittest_util.cc",
+    "//brave/vendor/bat-native-ads/src/bat/ads/internal/bundle/creative_new_tab_page_ad_unittest_util.h",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/calendar_leap_year_util_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/calendar_util_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/catalog/catalog_unittest.cc",
@@ -87,6 +90,7 @@ source_set("brave_ads_unit_tests") {
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/database/tables/creative_ads_database_table_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/database/tables/creative_inline_content_ads_database_table_test.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/database/tables/creative_inline_content_ads_database_table_unittest.cc",
+    "//brave/vendor/bat-native-ads/src/bat/ads/internal/database/tables/creative_new_tab_page_ad_wallpapers_database_table_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/database/tables/creative_new_tab_page_ads_database_table_test.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/database/tables/creative_new_tab_page_ads_database_table_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/database/tables/creative_promoted_content_ads_database_table_test.cc",
@@ -103,13 +107,16 @@ source_set("brave_ads_unit_tests") {
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/eligible_ads/eligible_ads_predictor_util_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/eligible_ads/inline_content_ads/eligible_inline_content_ads_v1_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/eligible_ads/inline_content_ads/eligible_inline_content_ads_v2_unittest.cc",
+    "//brave/vendor/bat-native-ads/src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_v1_unittest.cc",
+    "//brave/vendor/bat-native-ads/src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_v2_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/eligible_ads/sample_ads_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/ad_rewards/ad_rewards_features_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/ad_serving/ad_serving_features_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/anti_targeting/anti_targeting_features_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/bandits/epsilon_greedy_bandit_features_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/conversions/conversions_features_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/inline_content_ads/inline_content_ads_features_unittest.cc",
+    "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/new_tab_page_ads/new_tab_page_ads_features_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/purchase_intent/purchase_intent_features_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/text_classification/text_classification_features_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/features/user_activity/user_activity_features_unittest.cc",
@@ -121,12 +128,10 @@ source_set("brave_ads_unit_tests") {
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/dismissed_frequency_cap_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/marked_as_inappropriate_frequency_cap_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/marked_to_no_longer_receive_frequency_cap_unittest.cc",
-    "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/new_tab_page_ad_uuid_frequency_cap_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/per_day_frequency_cap_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/per_hour_frequency_cap_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/per_month_frequency_cap_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/per_week_frequency_cap_unittest.cc",
-    "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/promoted_content_ad_uuid_frequency_cap_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/split_test_frequency_cap_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/subdivision_targeting_frequency_cap_unittest.cc",
     "//brave/vendor/bat-native-ads/src/bat/ads/internal/frequency_capping/exclusion_rules/total_max_frequency_cap_unittest.cc",

vendor/bat-native-ads/BUILD.gn

@@ -79,6 +79,9 @@ source_set("headers") {
     "include/bat/ads/export.h",
     "include/bat/ads/inline_content_ad_info.h",
     "include/bat/ads/new_tab_page_ad_info.h",
+    "include/bat/ads/new_tab_page_ad_wallpaper_focal_point_info.h",
+    "include/bat/ads/new_tab_page_ad_wallpaper_info.h",
+    "include/bat/ads/new_tab_page_ad_wallpaper_info_aliases.h",
     "include/bat/ads/page_transition_types.h",
     "include/bat/ads/pref_names.h",
     "include/bat/ads/promoted_content_ad_info.h",
@@ -236,6 +239,9 @@ source_set("ads") {
     "src/bat/ads/internal/ad_serving/inline_content_ads/inline_content_ad_serving.cc",
     "src/bat/ads/internal/ad_serving/inline_content_ads/inline_content_ad_serving.h",
     "src/bat/ads/internal/ad_serving/inline_content_ads/inline_content_ad_serving_observer.h",
+    "src/bat/ads/internal/ad_serving/new_tab_page_ads/new_tab_page_ad_serving.cc",
+    "src/bat/ads/internal/ad_serving/new_tab_page_ads/new_tab_page_ad_serving.h",
+    "src/bat/ads/internal/ad_serving/new_tab_page_ads/new_tab_page_ad_serving_observer.h",
     "src/bat/ads/internal/ad_targeting/ad_targeting.cc",
     "src/bat/ads/internal/ad_targeting/ad_targeting.h",
     "src/bat/ads/internal/ad_targeting/ad_targeting_constants.h",
@@ -311,8 +317,6 @@ source_set("ads") {
     "src/bat/ads/internal/ads/promoted_content_ads/promoted_content_ad.h",
     "src/bat/ads/internal/ads/promoted_content_ads/promoted_content_ad_builder.cc",
     "src/bat/ads/internal/ads/promoted_content_ads/promoted_content_ad_builder.h",
-    "src/bat/ads/internal/ads/promoted_content_ads/promoted_content_ad_exclusion_rules.cc",
-    "src/bat/ads/internal/ads/promoted_content_ads/promoted_content_ad_exclusion_rules.h",
     "src/bat/ads/internal/ads/promoted_content_ads/promoted_content_ad_observer.h",
     "src/bat/ads/internal/ads/promoted_content_ads/promoted_content_ad_permission_rules.cc",
     "src/bat/ads/internal/ads/promoted_content_ads/promoted_content_ad_permission_rules.h",
@@ -363,6 +367,11 @@ source_set("ads") {
     "src/bat/ads/internal/bundle/creative_new_tab_page_ad_info.cc",
     "src/bat/ads/internal/bundle/creative_new_tab_page_ad_info.h",
     "src/bat/ads/internal/bundle/creative_new_tab_page_ad_info_aliases.h",
+    "src/bat/ads/internal/bundle/creative_new_tab_page_ad_wallpaper_focal_point_info.cc",
+    "src/bat/ads/internal/bundle/creative_new_tab_page_ad_wallpaper_focal_point_info.h",
+    "src/bat/ads/internal/bundle/creative_new_tab_page_ad_wallpaper_info.cc",
+    "src/bat/ads/internal/bundle/creative_new_tab_page_ad_wallpaper_info.h",
+    "src/bat/ads/internal/bundle/creative_new_tab_page_ad_wallpaper_info_aliases.h",
     "src/bat/ads/internal/bundle/creative_promoted_content_ad_info.cc",
     "src/bat/ads/internal/bundle/creative_promoted_content_ad_info.h",
     "src/bat/ads/internal/bundle/creative_promoted_content_ad_info_aliases.h",
@@ -407,6 +416,11 @@ source_set("ads") {
     "src/bat/ads/internal/catalog/catalog_inline_content_ad_payload_info.h",
     "src/bat/ads/internal/catalog/catalog_new_tab_page_ad_payload_info.cc",
     "src/bat/ads/internal/catalog/catalog_new_tab_page_ad_payload_info.h",
+    "src/bat/ads/internal/catalog/catalog_new_tab_page_ad_wallpaper_focal_point_info.cc",
+    "src/bat/ads/internal/catalog/catalog_new_tab_page_ad_wallpaper_focal_point_info.h",
+    "src/bat/ads/internal/catalog/catalog_new_tab_page_ad_wallpaper_info.cc",
+    "src/bat/ads/internal/catalog/catalog_new_tab_page_ad_wallpaper_info.h",
+    "src/bat/ads/internal/catalog/catalog_new_tab_page_ad_wallpaper_info_aliases.h",
     "src/bat/ads/internal/catalog/catalog_os_info.cc",
     "src/bat/ads/internal/catalog/catalog_os_info.h",
     "src/bat/ads/internal/catalog/catalog_os_info_aliases.h",
@@ -489,6 +503,8 @@ source_set("ads") {
     "src/bat/ads/internal/database/tables/creative_inline_content_ads_database_table.cc",
     "src/bat/ads/internal/database/tables/creative_inline_content_ads_database_table.h",
     "src/bat/ads/internal/database/tables/creative_inline_content_ads_database_table_aliases.h",
+    "src/bat/ads/internal/database/tables/creative_new_tab_page_ad_wallpapers_database_table.cc",
+    "src/bat/ads/internal/database/tables/creative_new_tab_page_ad_wallpapers_database_table.h",
     "src/bat/ads/internal/database/tables/creative_new_tab_page_ads_database_table.cc",
     "src/bat/ads/internal/database/tables/creative_new_tab_page_ads_database_table.h",
     "src/bat/ads/internal/database/tables/creative_new_tab_page_ads_database_table_aliases.h",
@@ -532,6 +548,14 @@ source_set("ads") {
     "src/bat/ads/internal/eligible_ads/inline_content_ads/eligible_inline_content_ads_v1.h",
     "src/bat/ads/internal/eligible_ads/inline_content_ads/eligible_inline_content_ads_v2.cc",
     "src/bat/ads/internal/eligible_ads/inline_content_ads/eligible_inline_content_ads_v2.h",
+    "src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_base.cc",
+    "src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_base.h",
+    "src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_factory.cc",
+    "src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_factory.h",
+    "src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_v1.cc",
+    "src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_v1.h",
+    "src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_v2.cc",
+    "src/bat/ads/internal/eligible_ads/new_tab_page_ads/eligible_new_tab_page_ads_v2.h",
     "src/bat/ads/internal/eligible_ads/round_robin_ads.h",
     "src/bat/ads/internal/eligible_ads/round_robin_advertisers.h",
     "src/bat/ads/internal/eligible_ads/sample_ads.h",
@@ -553,6 +577,8 @@ source_set("ads") {
     "src/bat/ads/internal/features/features_util.h",
     "src/bat/ads/internal/features/inline_content_ads/inline_content_ads_features.cc",
     "src/bat/ads/internal/features/inline_content_ads/inline_content_ads_features.h",
+    "src/bat/ads/internal/features/new_tab_page_ads/new_tab_page_ads_features.cc",
+    "src/bat/ads/internal/features/new_tab_page_ads/new_tab_page_ads_features.h",
     "src/bat/ads/internal/features/purchase_intent/purchase_intent_features.cc",
     "src/bat/ads/internal/features/purchase_intent/purchase_intent_features.h",
     "src/bat/ads/internal/features/text_classification/text_classification_features.cc",
@@ -577,8 +603,6 @@ source_set("ads") {
     "src/bat/ads/internal/frequency_capping/exclusion_rules/marked_as_inappropriate_frequency_cap.h",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/marked_to_no_longer_receive_frequency_cap.cc",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/marked_to_no_longer_receive_frequency_cap.h",
-    "src/bat/ads/internal/frequency_capping/exclusion_rules/new_tab_page_ad_uuid_frequency_cap.cc",
-    "src/bat/ads/internal/frequency_capping/exclusion_rules/new_tab_page_ad_uuid_frequency_cap.h",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/per_day_frequency_cap.cc",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/per_day_frequency_cap.h",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/per_hour_frequency_cap.cc",
@@ -587,8 +611,6 @@ source_set("ads") {
     "src/bat/ads/internal/frequency_capping/exclusion_rules/per_month_frequency_cap.h",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/per_week_frequency_cap.cc",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/per_week_frequency_cap.h",
-    "src/bat/ads/internal/frequency_capping/exclusion_rules/promoted_content_ad_uuid_frequency_cap.cc",
-    "src/bat/ads/internal/frequency_capping/exclusion_rules/promoted_content_ad_uuid_frequency_cap.h",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/split_test_frequency_cap.cc",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/split_test_frequency_cap.h",
     "src/bat/ads/internal/frequency_capping/exclusion_rules/subdivision_targeting_frequency_cap.cc",
@@ -888,6 +910,8 @@ source_set("ads") {
     "src/bat/ads/internal/user_activity/user_activity_util.cc",
     "src/bat/ads/internal/user_activity/user_activity_util.h",
     "src/bat/ads/new_tab_page_ad_info.cc",
+    "src/bat/ads/new_tab_page_ad_wallpaper_focal_point_info.cc",
+    "src/bat/ads/new_tab_page_ad_wallpaper_info.cc",
     "src/bat/ads/pref_names.cc",
     "src/bat/ads/promoted_content_ad_info.cc",
     "src/bat/ads/statement_info.cc",

vendor/bat-native-ads/include/bat/ads/ads.h

@@ -149,6 +149,9 @@ class ADS_EXPORT Ads {
       const std::string& uuid,
       const mojom::AdNotificationEventType event_type) = 0;
 
+  // Should be called to get an eligible new tab page ad
+  virtual void GetNewTabPageAd(GetNewTabPageAdCallback callback) = 0;
+
   // Should be called when a user views or clicks a new tab page ad
   virtual void OnNewTabPageAdEvent(
       const std::string& uuid,

vendor/bat-native-ads/include/bat/ads/ads_aliases.h

@@ -12,13 +12,17 @@
 namespace ads {
 
 struct InlineContentAdInfo;
+struct NewTabPageAdInfo;
 struct StatementInfo;
 
 using InitializeCallback = std::function<void(const bool)>;
 using ShutdownCallback = std::function<void(const bool)>;
 
 using RemoveAllHistoryCallback = std::function<void(const bool)>;
 
+using GetNewTabPageAdCallback =
+    std::function<void(const bool, const NewTabPageAdInfo&)>;
+
 using GetInlineContentAdCallback = std::function<
     void(const bool, const std::string&, const InlineContentAdInfo&)>;
 

vendor/bat-native-ads/include/bat/ads/new_tab_page_ad_info.h

@@ -10,6 +10,7 @@
 
 #include "bat/ads/ad_info.h"
 #include "bat/ads/export.h"
+#include "bat/ads/new_tab_page_ad_wallpaper_info_aliases.h"
 
 namespace ads {
 
@@ -24,7 +25,9 @@ struct ADS_EXPORT NewTabPageAdInfo final : AdInfo {
   bool FromJson(const std::string& json);
 
   std::string company_name;
+  std::string image_url;
   std::string alt;
+  NewTabPageAdWallpaperList wallpapers;
 };
 
 }  // namespace ads

vendor/bat-native-ads/include/bat/ads/new_tab_page_ad_wallpaper_focal_point_info.h

@@ -0,0 +1,25 @@
+/* Copyright (c) 2021 The Brave Authors. All rights reserved.
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this file,
+ * You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+#ifndef BRAVE_VENDOR_BAT_NATIVE_ADS_INCLUDE_BAT_ADS_NEW_TAB_PAGE_AD_WALLPAPER_FOCAL_POINT_INFO_H_
+#define BRAVE_VENDOR_BAT_NATIVE_ADS_INCLUDE_BAT_ADS_NEW_TAB_PAGE_AD_WALLPAPER_FOCAL_POINT_INFO_H_
+
+#include "bat/ads/export.h"
+
+namespace ads {
+
+struct ADS_EXPORT NewTabPageAdWallpaperFocalPointInfo final {
+  NewTabPageAdWallpaperFocalPointInfo();
+  NewTabPageAdWallpaperFocalPointInfo(
+      const NewTabPageAdWallpaperFocalPointInfo& info);
+  ~NewTabPageAdWallpaperFocalPointInfo();
+
+  int x;
+  int y;
+};
+
+}  // namespace ads
+
+#endif  // BRAVE_VENDOR_BAT_NATIVE_ADS_INCLUDE_BAT_ADS_NEW_TAB_PAGE_AD_WALLPAPER_FOCAL_POINT_INFO_H_

vendor/bat-native-ads/include/bat/ads/new_tab_page_ad_wallpaper_info.h

@@ -0,0 +1,27 @@
+/* Copyright (c) 2021 The Brave Authors. All rights reserved.
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this file,
+ * You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+#ifndef BRAVE_VENDOR_BAT_NATIVE_ADS_INCLUDE_BAT_ADS_NEW_TAB_PAGE_AD_WALLPAPER_INFO_H_
+#define BRAVE_VENDOR_BAT_NATIVE_ADS_INCLUDE_BAT_ADS_NEW_TAB_PAGE_AD_WALLPAPER_INFO_H_
+
+#include <string>
+
+#include "bat/ads/export.h"
+#include "bat/ads/new_tab_page_ad_wallpaper_focal_point_info.h"
+
+namespace ads {
+
+struct ADS_EXPORT NewTabPageAdWallpaperInfo final {
+  NewTabPageAdWallpaperInfo();
+  NewTabPageAdWallpaperInfo(const NewTabPageAdWallpaperInfo& info);
+  ~NewTabPageAdWallpaperInfo();
+
+  std::string image_url;
+  NewTabPageAdWallpaperFocalPointInfo focal_point;
+};
+
+}  // namespace ads
+
+#endif  // BRAVE_VENDOR_BAT_NATIVE_ADS_INCLUDE_BAT_ADS_NEW_TAB_PAGE_AD_WALLPAPER_INFO_H_

vendor/bat-native-ads/include/bat/ads/new_tab_page_ad_wallpaper_info_aliases.h

@@ -0,0 +1,19 @@
+/* Copyright (c) 2021 The Brave Authors. All rights reserved.
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this file,
+ * You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+#ifndef BRAVE_VENDOR_BAT_NATIVE_ADS_INCLUDE_BAT_ADS_NEW_TAB_PAGE_AD_WALLPAPER_INFO_ALIASES_H_
+#define BRAVE_VENDOR_BAT_NATIVE_ADS_INCLUDE_BAT_ADS_NEW_TAB_PAGE_AD_WALLPAPER_INFO_ALIASES_H_
+
+#include <vector>
+
+#include "bat/ads/new_tab_page_ad_wallpaper_info.h"
+
+namespace ads {
+
+using NewTabPageAdWallpaperList = std::vector<NewTabPageAdWallpaperInfo>;
+
+}  // namespace ads
+
+#endif  // BRAVE_VENDOR_BAT_NATIVE_ADS_INCLUDE_BAT_ADS_NEW_TAB_PAGE_AD_WALLPAPER_INFO_ALIASES_H_

vendor/bat-native-ads/src/bat/ads/internal/ad_serving/inline_content_ads/inline_content_ad_serving_observer.h

@@ -14,10 +14,10 @@ struct InlineContentAdInfo;
 
 class InlineContentAdServingObserver : public base::CheckedObserver {
  public:
-  // Invoked when an ad notification is served
+  // Invoked when an inline content ad is served
   virtual void OnDidServeInlineContentAd(const InlineContentAdInfo& ad) {}
 
-  // Invoked when an ad notification fails to serve
+  // Invoked when an inline content ad fails to serve
   virtual void OnFailedToServeInlineContentAd() {}
 
  protected:

vendor/bat-native-ads/src/bat/ads/internal/ad_serving/inline_content_ads/inline_content_ad_serving_test.cc

@@ -109,12 +109,15 @@ TEST_F(BatAdsInlineContentAdServingTest, ServeAd) {
   Save(creative_ads);
 
   // Act
-  const InlineContentAdInfo expected_ad = BuildInlineContentAd(creative_ad);
-
   ad_serving_->MaybeServeAd(
       "200x100",
-      [&expected_ad](const bool success, const std::string& dimensions,
+      [&creative_ad](const bool success, const std::string& dimensions,
                      const InlineContentAdInfo& ad) {
+        ASSERT_TRUE(success);
+
+        InlineContentAdInfo expected_ad = BuildInlineContentAd(creative_ad);
+        expected_ad.uuid = ad.uuid;
+
         EXPECT_EQ(expected_ad, ad);
       });