E_News A/B Testing & Statistical Analysis

• This project focused on using statistical analysis in python to extract insights from the data set
• Used best practice EDA and data wrangling to prepare the data set for analysis
• Used hypothesis testing to determine if users spent more time on a new website landing page vs. the old one
• Gained experience with finding p-values and using contingency tables to find if one variable depends on another
• Ran important statistical tests on the data set; 2 Sample T Test, 2 Sample Z Test, Chi-Square Test, ANOVA, Shapiro-Wilkes, Levene's