• Marketing is crucial for the growth and sustainability of retail business.
• Marketers can help build the company’s brand, engage customers, grow revenue, and increase sales.
• One of the key pain points for marketers is to know their customers and identify their needs.
• By understanding the customer, marketers can launch a targeted marketing campaign that is tailored for specific needs.
I have used Autoencoders to find the optimal number of clusters before applying K means. The results were visualized using PCA and TSNE to compare the results obtained.