docs: update README

Author: ory-bot

README.md

@@ -25,15 +25,30 @@
 
 Ory Kratos is the first cloud native Identity and User Management System in the world. Finally, it is no longer necessary to implement a User Login process for the umpteenth time!
 
-## Ory Cloud
+## Ory Kratos in Ory Cloud
 
-The easiest way to get started with Ory Software is in Ory Cloud! It is [**free for developers**](https://console.ory.sh/registration?utm_source=github&utm_medium=banner&utm_campaign=kratos-readme), forever, no credit card required!
+The easiest way to get started with Ory Software is in Ory Cloud!
+Ory Cloud is [**free forever for developers**](https://console.ory.sh/registration?utm_source=github&utm_medium=banner&utm_campaign=kratos-readme), no credit card required.
 
-Ory Cloud has easy examples, administrative user interfaces, hosted pages (e.g. for login or registration), support for custom domains, collaborative features for your colleagues, and much more!
+Install the [Ory CLI](https://www.ory.sh/docs/guides/cli/installation) and create a new project to get started with Ory Kratos right away:
+
+```
+# If you don't have Ory CLI installed yet:
+bash <(curl https://raw.githubusercontent.com/ory/meta/master/install.sh) -b . ory
+sudo mv ./ory /usr/local/bin/
+
+# Sign up
+ory auth
+
+# Create project
+ory create project
+```
+
+Ory Cloud ships administrative user interfaces, hosted pages (e.g. for login or registration), support for custom domains, collaborative features for your colleagues, integration services, and much more!
 
 ### :mega: Community gets Ory Cloud for Free! :mega:
 
-Ory community members get the Ory Cloud Start Up plan **free for six months**, with all quality-of-life features available, such as custom domains and giving your team members access. [Sign up with your GitHub account](https://console.ory.sh/registration?preferred_plan=start-up&utm_source=github&utm_medium=banner&utm_campaign=kratos-readme-first900) and use the coupon code **`FIRST900`** on the *"Start-Up Plan"* checkout page to claim your free project now! Make sure to be signed up to the [Ory Community Slack](https://slack.ory.sh) when using the code!
+Ory community members get the Ory Cloud Start Up plan **free for half a year**, with all quality-of-life features available, such as custom domains and giving your team members access. [Sign up with your GitHub account](https://console.ory.sh/registration?preferred_plan=start-up&utm_source=github&utm_medium=banner&utm_campaign=kratos-readme-first900) and use the coupon code **`FIRST900`** on the *"Start-Up Plan"* checkout page to claim your free project now! Make sure to be signed up to the [Ory Community Slack](https://slack.ory.sh) when using the code!
 
 
 <!-- START doctoc generated TOC please keep comment here to allow auto update -->
@@ -43,7 +58,6 @@ Ory community members get the Ory Cloud Start Up plan **free for six months**, w
 - [What is Ory Kratos?](#what-is-ory-kratos)
   - [Who is using it?](#who-is-using-it)
 - [Getting Started](#getting-started)
-  - [Quickstart](#quickstart)
   - [Installation](#installation)
 - [Ecosystem](#ecosystem)
   - [Ory Kratos: Identity and User Infrastructure and Management](#ory-kratos-identity-and-user-infrastructure-and-management)
@@ -65,9 +79,11 @@ Ory community members get the Ory Cloud Start Up plan **free for six months**, w
     - [Running Tests](#running-tests)
       - [Short Tests](#short-tests)
       - [Regular Tests](#regular-tests)
+      - [Updating Test Fixtures](#updating-test-fixtures)
       - [End-to-End Tests](#end-to-end-tests)
     - [Build Docker](#build-docker)
     - [Documentation Tests](#documentation-tests)
+    - [Preview API documentation](#preview-api-documentation)
 
 <!-- END doctoc generated TOC please keep comment here to allow auto update -->
 
@@ -172,7 +188,7 @@ or <a href="https://opencollective.com/ory">Open Collective</a>.**
             <td>DataDetect</td>
             <td align="center"><img height="32px" src="https://raw.githubusercontent.com/ory/meta/master/static/adopters/datadetect.svg" alt="Datadetect"></td>
             <td><a href="https://unifiedglobalarchiving.com/data-detect/">unifiedglobalarchiving.com/data-detect/</a></td>
-        </tr>        
+        </tr>
         <tr>
             <td>Adopter *</td>
             <td>Sainsbury's</td>
@@ -190,13 +206,13 @@ or <a href="https://opencollective.com/ory">Open Collective</a>.**
             <td>Reyah</td>
             <td align="center"><img height="32px" src="https://raw.githubusercontent.com/ory/meta/master/static/adopters/reyah.svg" alt="Reyah"></td>
             <td><a href="https://reyah.eu/">reyah.eu</a></td>
-        </tr>        
+        </tr>
         <tr>
             <td>Adopter *</td>
             <td>Zero</td>
             <td align="center"><img height="32px" src="https://raw.githubusercontent.com/ory/meta/master/static/adopters/commitzero.svg" alt="Project Zero by Commit"></td>
             <td><a href="https://getzero.dev/">getzero.dev</a></td>
-        </tr>        
+        </tr>
         <tr>
             <td>Adopter *</td>
             <td>Padis</td>
@@ -214,7 +230,7 @@ or <a href="https://opencollective.com/ory">Open Collective</a>.**
             <td>Security Onion Solutions</td>
             <td align="center"><img height="32px" src="https://raw.githubusercontent.com/ory/meta/master/static/adopters/securityonion.svg" alt="Security Onion Solutions"></td>
             <td><a href="https://securityonionsolutions.com/">securityonionsolutions.com</a></td>
-        </tr>        
+        </tr>
         <tr>
             <td>Adopter *</td>
             <td>Factly</td>
@@ -238,7 +254,7 @@ or <a href="https://opencollective.com/ory">Open Collective</a>.**
             <td>Spiri.bo</td>
             <td align="center"><img height="32px" src="https://raw.githubusercontent.com/ory/meta/master/static/adopters/spiribo.svg" alt="Spiri.bo"></td>
             <td><a href="https://spiri.bo/">spiri.bo</a></td>
-        </tr>        
+        </tr>
         <tr>
             <td>Sponsor</td>
             <td>Strivacity</td>
@@ -307,12 +323,7 @@ Kennedy, Drozzy, Edwin Trejos, Howard Edidin, Ken Adler Oz Haven, Stefan Hans, T
 
 ## Getting Started
 
-To get started, head over to the [Ory Kratos Documentation](https://www.ory.sh/kratos/docs).
-
-### Quickstart
-
-The **[Ory Kratos Quickstart](https://www.ory.sh/kratos/docs/quickstart)** teaches you Ory Kratos basics
-and sets up an example based on Docker Compose in less than five minutes.
+To get started with some easy examples, head over to the [Get Started Documentation](https://www.ory.sh/docs/guides/protect-page-login/).
 
 ### Installation