[telemetry] Use Command/Version to populate service name/version attributes (#10645)

#### Link to tracking issue
Fixes #10644

---------

Signed-off-by: Yuri Shkuro <[email protected]>

Author: yurishkuro

.chloggen/telemetry-service-name.yaml

@@ -0,0 +1,25 @@
+# Use this changelog template to create an entry for release notes.
+
+# One of 'breaking', 'deprecation', 'new_component', 'enhancement', 'bug_fix'
+change_type: 'bug_fix'
+
+# The name of the component, or a single word describing the area of concern, (e.g. otlpreceiver)
+component: 'service'
+
+# A brief description of the change.  Surround your text with quotes ("") if it needs to start with a backtick (`).
+note: Use Command/Version to populate service name/version attributes
+
+# One or more tracking issues or pull requests related to the change
+issues: [10644]
+
+# (Optional) One or more lines of additional information to render under the primary note.
+# These lines will be padded with 2 spaces and then inserted directly into the document.
+# Use pipe (|) for multiline entries.
+subtext:
+
+# Optional: The change log or logs in which this entry should be included.
+# e.g. '[user]' or '[user, api]'
+# Include 'user' if the change is relevant to end users.
+# Include 'api' if there is a change to a library API.
+# Default: '[user]'
+change_logs: ['user']

service/telemetry/tracer.go

@@ -28,7 +28,8 @@ var (
 // New creates a new Telemetry from Config.
 func newTracerProvider(ctx context.Context, set Settings, cfg Config) (trace.TracerProvider, error) {
 	attrs := map[string]interface{}{
-		string(semconv.ServiceNameKey): set.BuildInfo.Version,
+		string(semconv.ServiceNameKey):    set.BuildInfo.Command,
+		string(semconv.ServiceVersionKey): set.BuildInfo.Version,
 	}
 	for k, v := range cfg.Resource {
 		if v != nil {