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[Q2 2025] Content marketing for CDP #11506

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14 tasks
Lior539 opened this issue May 19, 2025 · 3 comments
Open
14 tasks

[Q2 2025] Content marketing for CDP #11506

Lior539 opened this issue May 19, 2025 · 3 comments
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@Lior539
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Lior539 commented May 19, 2025

Below is a list of things I plan to cover in Q2 for CDP content:

Docs work

  • Polish + Create 30-second videos for docs for top ~8 destinations:
    • Http webhook
    • slack
    • discord
    • customer.io
    • zapier
    • hubspot
    • Google ads
    • Meta ads

Tutorials

  • How to get stripe notifications in slack (with video) (purchases, subscribes)

Blog

  • Best CDPs listicle (developer friendly)
  • Segment alternaties (80 pm)
  • Rudderstack alternatives (20 pm)
  • In depth: Segment vs PostHog (10pm)
@Lior539 Lior539 self-assigned this May 19, 2025
@Lior539 Lior539 changed the title [Work in progress][Mega-issue] Content marketing for CDP [Q2 2025] Content marketing for CDP May 23, 2025
@Lior539
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Lior539 commented May 23, 2025

tagging @andyvan-ph @ivanagas @daniloc if you thoughts on other content I could cover

@ivanagas
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  • Maybe there is some around collections of destinations different types of users want to consider like marketers, growth teams, engineers, etc?
  • Hightouch alternative 50/m

@ivanagas
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Ok, did some more research on this:

SEO blog posts

  • Segment alternatives (320/m)
  • Rudderstack alternatives (70/m)
  • Best free and open source customer data platform (CDP)
    • free customer data platform (40/m)
    • open source customer data platform (110/m)
  • What is a customer data platform and why do they matter?
    • Do we have enough of an opinion here to write a good blog?
    • Try to rank for customer data platform
  • Cross selling strategies (480/m)
    • Could be a nice newsletter too (two birds, one stone)

Tutorials

Docs

  • Integration docs pages. I could see these being index pages we use the tags of destinations to create. Add a little blurb on the beginning and show a bit about each of them.
    • Email integrations (720/m)
      • List the tools we have that integrate with email tools
    • customer data platform integrations (90/m)
    • CRM integrations (4400/m)
    • Etc.

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