[Q2 2025] Content marketing for CDP

[Lior539]

Below is a list of things I plan to cover in Q2 for CDP content:

Docs work

• Polish + Create 30-second videos for docs for top ~8 destinations:
  • Http webhook
  • slack
  • discord
  • customer.io
  • zapier
  • hubspot
  • Google ads
  • Meta ads

Tutorials

• How to get stripe notifications in slack (with video) (purchases, subscribes)

Blog

• Best CDPs listicle (developer friendly)
• Segment alternaties (80 pm)
• Rudderstack alternatives (20 pm)
• In depth: Segment vs PostHog (10pm)

[Lior539]

tagging @andyvan-ph @ivanagas @daniloc if you thoughts on other content I could cover

[ivanagas]

• Maybe there is some around collections of destinations different types of users want to consider like marketers, growth teams, engineers, etc?
• Hightouch alternative 50/m

[ivanagas]

Ok, did some more research on this:

SEO blog posts

• Segment alternatives (320/m)
• Rudderstack alternatives (70/m)
• Best free and open source customer data platform (CDP)
  • free customer data platform (40/m)
  • open source customer data platform (110/m)
• What is a customer data platform and why do they matter?
  • Do we have enough of an opinion here to write a good blog?
  • Try to rank for customer data platform
• Cross selling strategies (480/m)
  • Could be a nice newsletter too (two birds, one stone)

Tutorials

• How to set up conversion APIs (5400/m)
  • https://hightouch.com/blog/conversion-apis
  • Similar to https://posthog.com/tutorials/single-page-app-pageviews, give a bunch of examples of how to set up the various conversion APIs with PostHog
• Export custom data warehouse queries
  • Is this possible? Multiple requests for it like [this one](https://posthog.com/questions/how-to-export-custom-query-from-posthog-database-to-big-query)
  • Export persons table
• How to use PostHog for lifecycle marketing (4,400/m)
  • Identify lifecycle points
  • Capture events
  • Send to tools to engage
• Sales notification (260/m)
  • Send sales to Slack
• Churn bot
  • Survey + Slack notification like we do
  • Need to figure out the keyword here

Docs

• Integration docs pages. I could see these being index pages we use the tags of destinations to create. Add a little blurb on the beginning and show a bit about each of them.
  • Email integrations (720/m)
    • List the tools we have that integrate with email tools
  • customer data platform integrations (90/m)
  • CRM integrations (4400/m)
  • Etc.

[andyvan-ph]

fwiw, I'd lean towards focusing on the content part and pausing video idea for now, but I don't feel strongly. +1 to all @ivanagas's suggestions.