terraform.tfvars.food_beverage.sample

/**
 * Copyright 2024 Google LLC
 * Licensed under the Apache License, Version 2.0
 */

project_id = "your_project_id"

text_model_name = "gemini-1.5-pro"
image_model_name = "imagen-3.0-generate-001"
code_model_name = "gemini-1.5-pro"

gdrive_folder_name = "genai-marketing-assets"

campaigns_themes = [
  "Launch of Cymbal's Artisanal Coffee Collection",
  "Introducing Cymbal's Farm-to-Table Restaurant Chain",
  "New Cymbal Premium Wine Selection",
  "Cymbal's Sustainable Food Packaging Initiative",
  "Launch of Cymbal's Gourmet Meal Subscription Service",
  "Cymbal's International Food Festival Series",
  "Opening of Cymbal's Culinary Academy",
  "Cymbal's Zero-Waste Kitchen Program",
  "Partnership with Michelin-Star Chefs",
  "Cymbal's Food Tech Innovation Lab"
]

transaction_types = [
    "restaurant-dining",
    "online-delivery",
    "subscription-box",
    "retail-purchase",
    "catering-service",
    "cooking-class",
    "wine-club-membership"
]

product_names = [
    "Artisanal Coffee",
    "Organic Wine",
    "Gourmet Meals",
    "Cooking Kits",
    "Premium Spirits",
    "Specialty Teas",
    "Food Tech",
    "Kitchen Equipment",
    "Culinary Courses",
    "Gift Hampers"
]

prompt_brand_overview = <<EOF
Cymbal brand information:
1. Brand Name: Cymbal
2. Vision: To orchestrate extraordinary culinary experiences that celebrate quality, sustainability, and innovation.
3. Mission: Creating harmonious connections between food, technology, and community through exceptional products and dining experiences.
4. Products: Premium beverages, gourmet foods, culinary education, and innovative food technology solutions.
5. USP: Cymbal creates a symphony of flavors through the perfect blend of traditional culinary arts and modern food innovation.
6. Target Audience: Food enthusiasts, wine connoisseurs, and conscious consumers aged 25-65 who value quality, sustainability, and culinary innovation.
7. Brand Personality: Sophisticated, innovative, and passionate about food excellence.
8. Core Values:
   * Culinary Excellence: Commitment to exceptional quality and taste
   * Sustainability: Farm-to-table approach and eco-friendly practices
   * Innovation: Pioneering food technology and modern dining experiences
   * Community: Building connections through shared culinary experiences
9. Brand Tagline: "Taste the Extraordinary"
10. Competitive Landscape: Distinguished by our unique blend of traditional culinary expertise and modern food innovation.
11. Future Outlook: Expanding sustainable practices, developing food tech solutions, and creating immersive dining experiences.
EOF

age_groups = [
  "18-24",
  "25-34",
  "35-44",
  "45-54",
  "55-64",
  "65+"
]

genders = [
  "All",
  "Male",
  "Female"
]

goals = [
  "Brand Recognition",
  "Customer Experience",
  "Sustainability",
  "Market Expansion",
  "Product Innovation",
  "Community Building",
  "Digital Integration"
]

competitors = [
  "Whole Foods",
  "Blue Apron",
  "Nespresso",
  "Williams-Sonoma",
  "Eataly",
  "Other"
]