Push Notifications in Mobile Apps

[moiz994]

Abstract

Currently, the edX mobile app lacks any push notification functionality, resulting in missed opportunities for increasing user engagement and retention. Push notifications can significantly enhance user interaction by providing timely reminders, updates, and personalized content. Implementing a push notification strategy aligns with our goal to improve the overall user experience and engagement on the mobile app.

Detailed Product Proposal

https://openedx.atlassian.net/wiki/spaces/COMM/pages/4982079504/Push+Notifications+in+Mobile+Apps

Context & Background (in brief, if a Product Proposal is linked above)

The edX mobile app currently lacks push notification functionality, leading to missed opportunities for user engagement and retention. Introducing push notifications functionality can enhance user interaction through timely reminders and personalized content.

Scope & Approach (in brief, if a Product Proposal is linked above)

Our push notification strategy for the edX mobile app is divided into two categories:

• Learning Experience: Focused on course reminders, content alerts, discussion updates, and motivational messages that enhance the learning experience.
• Promotional Messaging: Targeting course upgrades and promotional offers.

We are prioritizing Learning Experience notifications due to their higher relevance to the native learning experience, and user studies indicate that learning-focused notifications hold more value for learners.

Value & Impact (in brief, if a Product Proposal is linked above)

Expected Impact:

• Learners: Increased motivation to complete courses, engage with content, and stay informed about updates.
• Educators: Higher course completion rates and improved engagement metrics.
• Platform: Enhanced user retention, increased course enrollments, and potential revenue growth.

Milestones and/or Epics

Milestone 1 - Learning Experience: Discussions Notifications
Focuses on enhancing learner engagement through push notifications related to discussions, aligning with existing web notifications under the "Activity" preference. Notifications include updates on new responses, comments, endorsements, and posts the learner is following.

Milestone 2 - Learning Experience: Learner Motivation Notifications
Targets re-engaging learners through mobile-specific notifications that prompt continued course interaction. These notifications are centered around motivating course completion, celebrating milestones, encouraging streaks/goals, reminding of course upgrade deadlines, and re-engaging dormant learners.

Named Release

Teak

Timeline (in brief, if a Product Proposal is linked above)

As part of our first milestone, Discussions notifications. We will introduce the following notifications as they link with the existing notifications created by the Infinity Squad (
Notifications for learning activity +
Architecture - Notifications for learning activity ).

We should be able to launch in 1 month if no significant delays are seen.

Proposed By

2U

Additional Info

No response

[github-actions]

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