diff --git a/README.md b/README.md
index 220e8f49e78..80778778254 100644
--- a/README.md
+++ b/README.md
@@ -174,16 +174,16 @@ var gcloud = require('gcloud');
 // Authorizing on a per-API-basis. You don't need to do this if you auth on a
 // global basis (see Authorization section above).
 
-var storage = gcloud.storage({
+var gcs = gcloud.storage({
   keyFilename: '/path/to/keyfile.json',
   projectId: 'my-project'
 });
 
 // Create a new bucket.
-storage.createBucket('my-new-bucket', function(err, bucket) {});
+gcs.createBucket('my-new-bucket', function(err, bucket) {});
 
 // Reference an existing bucket.
-var bucket = storage.bucket('my-bucket');
+var bucket = gcs.bucket('my-bucket');
 
 // Upload a local file to a new file to be created in your bucket.
 var fileStream = fs.createReadStream('/local/file.txt');
diff --git a/docs/site/home.html b/docs/site/home.html
index 6cb076b504c..75628d6c7dd 100755
--- a/docs/site/home.html
+++ b/docs/site/home.html
@@ -102,9 +102,9 @@ <h4>Example: Upload a file to Cloud Storage</h4>
   projectId: 'grape-spaceship-123'
 });
 
-var storage = gcloud.storage();
+var gcs = gcloud.storage();
 
-var backups = storage.bucket('backups');
+var backups = gcs.bucket('backups');
 backups.upload('db.zip', function(err, file) {
   // file.createReadStream();
   // file.getMetadata();
@@ -118,9 +118,9 @@ <h4>Example: Upload a file to Cloud Storage</h4>
   keyFilename: '/path/to/keyfile.json'
 });
 
-var storage = gcloud.storage();
+var gcs = gcloud.storage();
 
-var backups = storage.bucket('backups');
+var backups = gcs.bucket('backups');
 backups.upload('db.zip', function(err, file) {
   // file.createReadStream();
   // file.getMetadata();
diff --git a/lib/bigquery/table.js b/lib/bigquery/table.js
index 95644a97d5e..6b031af55ff 100644
--- a/lib/bigquery/table.js
+++ b/lib/bigquery/table.js
@@ -369,10 +369,10 @@ Table.prototype.delete = function(callback) {
  * @throws {Error} If destination format isn't recongized.
  *
  * @example
- * var storage = gcloud.storage({
+ * var gcs = gcloud.storage({
  *   projectId: 'grape-spaceship-123'
  * });
- * var exportedFile = storage.bucket('institutions').file('2014.csv');
+ * var exportedFile = gcs.bucket('institutions').file('2014.csv');
  *
  * //-
  * // To use the default options, just pass a {module:storage/file} object.
@@ -397,8 +397,8 @@ Table.prototype.delete = function(callback) {
  * // You can also specify multiple destination files.
  * //-
  * table.export([
- *   storage.bucket('institutions').file('2014.json'),
- *   storage.bucket('institutions-copy').file('2014.json')
+ *   gcs.bucket('institutions').file('2014.json'),
+ *   gcs.bucket('institutions-copy').file('2014.json')
  * ], options, function(err, job, apiResponse) {});
  */
 Table.prototype.export = function(destination, options, callback) {
@@ -606,17 +606,17 @@ Table.prototype.getRows = function(options, callback) {
  * table.import('./my-data.csv', metadata, function(err, job, apiResponse) {});
  *
  * //-
- * // Load data from a file in your Storage bucket.
+ * // Load data from a file in your Cloud Storage bucket.
  * //-
- * var data = storage.bucket('institutions').file('data.csv');
+ * var data = gcs.bucket('institutions').file('data.csv');
  * table.import(data, function(err, job, apiResponse) {});
  *
  * //-
- * // Load data from multiple files in your Storage bucket(s).
+ * // Load data from multiple files in your Cloud Storage bucket(s).
  * //-
  * table.import([
- *   storage.bucket('institutions').file('2011.csv'),
- *   storage.bucket('institutions').file('2012.csv')
+ *   gcs.bucket('institutions').file('2011.csv'),
+ *   gcs.bucket('institutions').file('2012.csv')
  * ], function(err, job, apiResponse) {});
  */
 Table.prototype.import = function(source, metadata, callback) {
diff --git a/lib/index.js b/lib/index.js
index ac242add2a9..38a751d90a7 100644
--- a/lib/index.js
+++ b/lib/index.js
@@ -95,8 +95,8 @@ var util = require('./common/util.js');
  * //     projectId: 'my-project'
  * //   });
  *
- * var storage = gcloud.storage();
- * var bucket = storage.bucket({
+ * var gcs = gcloud.storage();
+ * var bucket = gcs.bucket({
  *   name: 'PhotosBucket',
  *   // properties may be overridden:
  *   keyFilename: '/path/to/other/keyfile.json'
@@ -205,7 +205,7 @@ gcloud.pubsub = function(config) {
  *
  * @example
  * var gcloud = require('gcloud');
- * var storage = gcloud.storage({
+ * var gcs = gcloud.storage({
  *   projectId: 'project-id',
  *   keyFilename: '/path/to/keyfile.json'
  * });
diff --git a/lib/storage/acl.js b/lib/storage/acl.js
index 84d5fecea38..60a90209f5c 100644
--- a/lib/storage/acl.js
+++ b/lib/storage/acl.js
@@ -99,14 +99,14 @@ function Acl(options) {
  * @return {object}
  *
  * @example
- * var storage = gcloud.storage({
+ * var gcs = gcloud.storage({
  *   projectId: 'grape-spaceship-123'
  * });
  *
  * //-
  * // Add a user as an owner of a file.
  * //-
- * var myBucket = storage.bucket('my-bucket');
+ * var myBucket = gcs.bucket('my-bucket');
  * var myFile = myBucket.file('my-file');
  * myFile.acl.owners.addUser('email@example.com', function(err, aclObject) {});
  *
@@ -115,7 +115,7 @@ function Acl(options) {
  * //-
  * myFile.acl.add({
  *   entity: 'user-email@example.com',
- *   role: storage.acl.OWNER_ROLE
+ *   role: gcs.acl.OWNER_ROLE
  * }, function(err, aclObject) {});
  */
 Acl.prototype.owners = {};
@@ -154,7 +154,7 @@ Acl.prototype.owners = {};
  * //-
  * myFile.acl.add({
  *   entity: 'user-email@example.com',
- *   role: storage.acl.READER_ROLE
+ *   role: gcs.acl.READER_ROLE
  * }, function(err, aclObject) {});
  */
 Acl.prototype.readers = {};
@@ -193,7 +193,7 @@ Acl.prototype.readers = {};
  * //-
  * myFile.acl.add({
  *   entity: 'user-email@example.com',
- *   role: storage.acl.WRITER_ROLE
+ *   role: gcs.acl.WRITER_ROLE
  * }, function(err, aclObject) {});
  */
 Acl.prototype.writers = {};
@@ -216,7 +216,7 @@ nodeutil.inherits(Acl, AclRoleAccessorMethods);
  * @example
  * myBucket.acl.add({
  *   entity: 'user-useremail@example.com',
- *   role: storage.acl.OWNER_ROLE
+ *   role: gcs.acl.OWNER_ROLE
  * }, function(err, aclObject, apiResponse) {});
  *
  * //-
@@ -226,7 +226,7 @@ nodeutil.inherits(Acl, AclRoleAccessorMethods);
  * //-
  * myFile.acl.add({
  *   entity: 'user-useremail@example.com',
- *   role: storage.acl.OWNER_ROLE,
+ *   role: gcs.acl.OWNER_ROLE,
  *   generation: 1
  * }, function(err, aclObject, apiResponse) {});
  */
@@ -383,13 +383,13 @@ Acl.prototype.get = function(options, callback) {
  * @alias acl.update
  *
  * @example
- * var storage = gcloud.storage({
+ * var gcs = gcloud.storage({
  *   projectId: 'grape-spaceship-123'
  * });
  *
  * myBucket.acl.update({
  *   entity: 'user-useremail@example.com',
- *   role: storage.acl.WRITER_ROLE
+ *   role: gcs.acl.WRITER_ROLE
  * }, function(err, apiResponse) {});
  *
  * //-
@@ -397,7 +397,7 @@ Acl.prototype.get = function(options, callback) {
  * //-
  * myFile.acl.update({
  *   entity: 'user-useremail@example.com',
- *   role: storage.acl.WRITER_ROLE,
+ *   role: gcs.acl.WRITER_ROLE,
  *   generation: 1
  * }, function(err, apiResponse) {});
  */
diff --git a/lib/storage/bucket.js b/lib/storage/bucket.js
index 435d98c7f08..742647c0ce0 100644
--- a/lib/storage/bucket.js
+++ b/lib/storage/bucket.js
@@ -78,11 +78,11 @@ var RESUMABLE_THRESHOLD = 5000000;
  * @example
  * var gcloud = require('gcloud');
  *
- * var storage = gcloud.storage({
+ * var gcs = gcloud.storage({
  *   projectId: 'grape-spaceship-123'
  * });
  *
- * var albums = storage.bucket('albums');
+ * var albums = gcs.bucket('albums');
  */
 function Bucket(storage, name) {
   this.metadata = {};
@@ -122,10 +122,10 @@ function Bucket(storage, name) {
    * //-
    * // Make a bucket's contents publicly readable.
    * //-
-   * var myBucket = storage.bucket('my-bucket');
+   * var myBucket = gcs.bucket('my-bucket');
    * myBucket.acl.add({
    *   scope: 'allUsers',
-   *   role: storage.acl.READER_ROLE
+   *   role: gcs.acl.READER_ROLE
    * }, function(err, aclObject) {});
    */
   this.acl = new Acl({
@@ -215,7 +215,7 @@ function Bucket(storage, name) {
  * @param {function=} callback - The callback function.
  *
  * @example
- * var logBucket = storage.bucket('log-bucket');
+ * var logBucket = gcs.bucket('log-bucket');
  *
  * var logs2013 = logBucket.file('2013-logs.txt');
  * var logs2014 = logBucket.file('2014-logs.txt');
@@ -302,7 +302,7 @@ Bucket.prototype.combine = function(sources, destination, callback) {
  * @param {function=} callback - The callback function.
  *
  * @example
- * var bucket = storage.bucket('delete-me');
+ * var bucket = gcs.bucket('delete-me');
  * bucket.delete(function(err, apiResponse) {});
  */
 Bucket.prototype.delete = function(callback) {
diff --git a/lib/storage/file.js b/lib/storage/file.js
index 06b1b564020..d5f20e7531f 100644
--- a/lib/storage/file.js
+++ b/lib/storage/file.js
@@ -107,15 +107,15 @@ function File(bucket, name, options) {
    * //-
    * // Make a file publicly readable.
    * //-
-   * var storage = gcloud.storage({
+   * var gcs = gcloud.storage({
    *   projectId: 'grape-spaceship-123'
    * });
    *
-   * var myFile = storage.bucket('my-bucket').file('my-file');
+   * var myFile = gcs.bucket('my-bucket').file('my-file');
    *
    *  myFile.acl.add({
    *   scope: 'allUsers',
-   *   role: storage.acl.READER_ROLE
+   *   role: gcs.acl.READER_ROLE
    * }, function(err, aclObject) {});
    */
   this.acl = new Acl({
@@ -142,7 +142,7 @@ function File(bucket, name, options) {
  * // For all of the below examples, assume we are working with the following
  * // Bucket and File objects.
  * //-
- * var bucket = storage.bucket('my-bucket');
+ * var bucket = gcs.bucket('my-bucket');
  * var file = bucket.file('my-image.png');
  *
  * //-
@@ -162,7 +162,7 @@ function File(bucket, name, options) {
  * // If you pass in a Bucket object, the file will be copied to that bucket
  * // using the same name.
  * //-
- * var anotherBucket = storage.bucket('another-bucket');
+ * var anotherBucket = gcs.bucket('another-bucket');
  * file.copy(anotherBucket, function(err, copiedFile, apiResponse) {
  *   // `my-bucket` still contains:
  *   // - "my-image.png"
@@ -266,7 +266,7 @@ File.prototype.copy = function(destination, callback) {
  * // For all of the below examples, assume we are working with the following
  * // Bucket and File objects.
  * //-
- * var bucket = storage.bucket('my-bucket');
+ * var bucket = gcs.bucket('my-bucket');
  * var file = bucket.file('my-image.png');
  *
  * //-
@@ -287,7 +287,7 @@ File.prototype.copy = function(destination, callback) {
  * // If you pass in a Bucket object, the file will be moved to that bucket
  * // using the same name.
  * //-
- * var anotherBucket = storage.bucket('another-bucket');
+ * var anotherBucket = gcs.bucket('another-bucket');
  *
  * file.move(anotherBucket, function(err, destinationFile, apiResponse) {
  *   // `my-bucket` no longer contains:
@@ -373,7 +373,7 @@ File.prototype.move = function(destination, callback) {
  * // backup of your remote data.
  * //-
  * var fs = require('fs');
- * var myBucket = storage.bucket('my-bucket');
+ * var myBucket = gcs.bucket('my-bucket');
  * var image = myBucket.file('image.png');
  *
  * image.createReadStream()
diff --git a/lib/storage/index.js b/lib/storage/index.js
index 05d32dc798d..e41a9ee8654 100644
--- a/lib/storage/index.js
+++ b/lib/storage/index.js
@@ -74,7 +74,7 @@ var STORAGE_BASE_URL = 'https://www.googleapis.com/storage/v1/b';
  *   projectId: 'my-project'
  * });
  *
- * var storage = gcloud.storage();
+ * var gcs = gcloud.storage();
  */
 function Storage(options) {
   if (!(this instanceof Storage)) {
@@ -105,9 +105,9 @@ function Storage(options) {
  * This object provides constants to refer to the three permission levels that
  * can be granted to a scope:
  *
- *   - `storage.acl.OWNER_ROLE` - ("OWNER")
- *   - `storage.acl.READER_ROLE` - ("READER")
- *   - `storage.acl.WRITER_ROLE` - ("WRITER")
+ *   - `gcs.acl.OWNER_ROLE` - ("OWNER")
+ *   - `gcs.acl.READER_ROLE` - ("READER")
+ *   - `gcs.acl.WRITER_ROLE` - ("WRITER")
  *
  * For more detailed information, see
  * [About Access Control Lists](http://goo.gl/6qBBPO).
@@ -115,18 +115,18 @@ function Storage(options) {
  * @type {object}
  *
  * @example
- * var storage = gcloud.storage({
+ * var gcs = gcloud.storage({
  *   projectId: 'grape-spaceship-123'
  * });
  *
- * var albums = storage.bucket('albums');
+ * var albums = gcs.bucket('albums');
  *
  * //-
  * // Make all of the files currently in a bucket publicly readable.
  * //-
  * albums.acl.add({
  *   scope: 'allUsers',
- *   role: storage.acl.READER_ROLE
+ *   role: gcs.acl.READER_ROLE
  * }, function(err, aclObject) {});
  *
  * //-
@@ -134,7 +134,7 @@ function Storage(options) {
  * //-
  * albums.acl.default.add({
  *   scope: 'allUsers',
- *   role: storage.acl.READER_ROLE
+ *   role: gcs.acl.READER_ROLE
  * }, function(err, aclObject) {});
  *
  * //-
@@ -143,7 +143,7 @@ function Storage(options) {
  *
  * albums.acl.add({
  *   scope: 'user-useremail@example.com',
- *   role: storage.acl.OWNER_ROLE
+ *   role: gcs.acl.OWNER_ROLE
  * }, function(err, aclObject) {});
  */
 Storage.acl = {
@@ -166,10 +166,10 @@ Storage.prototype.acl = Storage.acl;
  *   keyFilename: '/path/to/keyfile.json'
  * });
  *
- * var storage = gcloud.storage();
+ * var gcs = gcloud.storage();
  *
- * var albums = storage.bucket('albums');
- * var photos = storage.bucket('photos');
+ * var albums = gcs.bucket('albums');
+ * var photos = gcs.bucket('photos');
  */
 Storage.prototype.bucket = function(name) {
   return new Bucket(this, name);
@@ -189,7 +189,7 @@ Storage.prototype.bucket = function(name) {
  *   // `bucket` is a Bucket object.
  * };
  *
- * storage.createBucket('new-bucket', callback);
+ * gcs.createBucket('new-bucket', callback);
  *
  * //-
  * // Specify metadata.
@@ -199,7 +199,7 @@ Storage.prototype.bucket = function(name) {
  *   maxAgeSeconds: 90
  * };
  *
- * storage.createBucket('new-bucket', metadata, callback);
+ * gcs.createBucket('new-bucket', metadata, callback);
  *
  * //-
  * // Enable versioning on a new bucket.
@@ -210,7 +210,7 @@ Storage.prototype.bucket = function(name) {
  *   }
  * };
  *
- * storage.createBucket('new-bucket', metadata, callback);
+ * gcs.createBucket('new-bucket', metadata, callback);
  */
 Storage.prototype.createBucket = function(name, metadata, callback) {
   var self = this;
@@ -250,11 +250,11 @@ Storage.prototype.createBucket = function(name, metadata, callback) {
  * @param {function} callback - The callback function.
  *
  * @example
- * storage.getBuckets(function(err, buckets, nextQuery) {
+ * gcs.getBuckets(function(err, buckets, nextQuery) {
  *   if (nextQuery) {
  *     // nextQuery will be non-null if there are more results.
  *     var callback = function(err, buckets, nextQuery, apiResponse){};
- *     storage.getBuckets(nextQuery, callback);
+ *     gcs.getBuckets(nextQuery, callback);
  *   }
  *
  *   // The `metadata` property is populated for you with the metadata at the
@@ -269,7 +269,7 @@ Storage.prototype.createBucket = function(name, metadata, callback) {
  * //-
  * // Fetch using a query.
  * //-
- * storage.getBuckets({
+ * gcs.getBuckets({
  *   maxResults: 5
  * }, function(err, buckets, nextQuery, apiResponse) {});
  */